Should citizenship, value and politics be able to override the free market? Well, maybe. Today’s global society is exactly that: global. Nothing can be said differently because our world is filled with consumer wants and needs, skewed by an unnatural consumer market, like I will state in the next blog. However, our global environment helps us to understand the crisis of environmental degradation that is at hand. First off what steps shall we take?
Well, changing our consumer culture would be the first I would change. It is impossible to move five feet without seeing someone with a shopping bag, or hearing an advertisement for some new, and “improved” product. America, as well as the world, has gone mad. Unfortunately I will say that I have delved deep into the consumer culture, and it is something I regret; however, it is something that helps the world’s economy move round. So what should we, including myself, consider ourselves? Are we citizens or are we consumers of this vast culture? Well, lets comprehend what exactly is a moral citizen versus what is a model consumer,
then we can decide from there. The model consumer is the perfect egoist. Looking at the “Economic Man,” one can see this idea further explained. First, one must see the world through the “mind’s I,” and its want for satisfaction. Second, one’s values are interpreted as prices and the willingness to pay, thus moral values (i.e. virtues and justice) “are factored out.” Thus, anyone with a product to sell can sell the item/service in any shape or form as long as one can get away with it. If you have a little trouble getting away with selling the item one can us what is called, “junk science.” Junk Science is a false study, or science, which helps to persuade people to see value in a product when there is absolutely none. Personally, I can tell when there is real science being used for a product and when they are trying to outsmart people and use junk science, and I laugh. I will never be fooled, hopefully.
Then there is the moral citizen. He or she is a person who takes “the moral point of view,” by seeing themselves as an equal member of society. Recognizing his or her own duty, but also the duty of others as well. This viewpoint allows the moral citizen to see the moral goodness, or excellence, in everyone. Therefore, these moral values remain independent of economic values. In turn, the moral citizen is unmoved by the devious sales-men of the model consumer, and instead, following the clearer more coherent sides of all arguments.
The overall citizen, however is really a combination of the two, the model consumer and the moral citizen. We all have this skewed sense of the model consumers wants, versus the moral citizens needs. Basically, everyone is a mixture of the two, however each individual will vary. Although, more and more Americans are becoming like the model consumer instead of becoming more like the moral citizen.
Today’s world is getting smaller due to technology. The model consumer is what all this fortune 500 companies want us to be, they do not want us to care about the environment or second guess or choices, they just want us to make a purchase. Unfortunately I fallen victim to their skewed ways. However, I think the only way out of this is to realize we do not need to get so many different things, and we should move back to nature. Nature is where we grew up, it is where children have fun and one can discover the amazing world we live in. We need to get back to that time.